EXPERTISE

Brand Development

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Creative/Art Direction

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Graphic/Digital Design

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Marketing Strategy

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Social Media

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Email Marketing

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Event Planning

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Copywriting

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Market Expansion

WORK HISTORY

 

Vice President Marketing

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Taste of Belgium Restaurant Group

Headquarters, Cincinnati, OH

November 2019 - Current

 

Taste of Belgium is a restaurant group based in Cincinnati, OH serving Belgian-inspired and classic dishes along with American fare with a European twist.    

 

As the Director of Brand, Creative, and Marketing, I work directly with the CEO, COO, and Head of Culinary to plan and execute company direction and growth. I am involved with every aspect of the company, including but not limited to brand development and design, digital and traditional marketing, culinary menu, beverage menu, catering, social media, and public relations. 

 

Since the outbreak of Covid-19, I’ve worked as the sole member of the creative team while the company has reduced staff. During this time, while other restaurants have struggled, Taste of Belgium is expanding. 

Director of Brand, Creative, & Marketing Services

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Everything But The House (EBTH) 

Headquarters, Cincinnati, OH

November 2013 - Present

 

Everything But The House is the largest estate sale site of its kind across the country. Through an e-commerce platform and a global community of buyers and sellers, the company reinvented the estate-sale and one-of-a-kind items marketplace.

   

As the Director of Brand, Creative, and Marketing Services I helped guide the growth strategy through collaboration with the Executive Leadership, Merchandising, and Sales teams, including city-by-city analysis and budget oversight.

 

On the creative side of my position, I was the lead Art Director, Designer, and Copywriter in traditional and digital media; led national brand coordination; planned and executed media plans; wrote and produced a weekly radio show on 55WKRC; wrote, produced, and directed all in-house video content; and led art direction, scripting and in-house studio direction for HGTV pilot, Everything But The House.

 

I was the Design Director for special events including the HGTV pilot, Everything But The House; quarterly Landmark Sales, City Beat’s Crafts & Drafts event (EBTH), Boston EBTH opening gala (Row 34), and the Cleveland EBTH Rock and Roll sale (Cleveland Museum of Modern Art.)

 

 

Marketing, Creative, & Events Director

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Christian Moerlein Brewing Co., 

Cincinnati, OH

July 2009 - November 2013

 

Christian Moerlein Brewing Company is the umbrella corporation covering the Christian Moerlein and Hudepohl-Schoenling Breweries and is recognized as Cincinnati’s first craft brewery. 

 

As the Marketing, Creative, and Events I implemented the strategic growth plan from the production of two beers under one brand name to the development of twenty-one under three brands; oversaw the development and opening of the largest brew-pub in the region, The Moerlein Lager House and OTR taproom. 

 

As principal creative, I was responsible for all product, package, and collateral design; traditional, digital, brand, and social media design and execution; copywriting, and public relations.

 

I produced all special events, including Bockfest, Oktoberfest Zinzinnati, and the Moerlein Lager House lawn; and created brand standards for sponsorships.

 

 

Partner/Creative Director

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JACK Creates Advertising

Cincinnati, OH

October 2007 - July 2009

 

In collaboration with three colleagues, I created Jack Creates - a boutique advertising agency specializing in big agency experiences with small agency care and covering a range of clients including Christian Moerlein Brewing, P&G, Jean-Robert Restaurant Group, Newport Aquarium, and VIP Realty.

 

As lead creative, I was responsible for overall strategy; creative and art direction; design and production; and copywriting. 

 

As a co-owner, I was responsible for new business development which included: client acquisition; account management; relationship building.

 

 

Founder and Owner-Operator

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Mammoth Coffee

Newport, KY

February 2004 - October 2007

 

Mammoth Coffee was created as an independent coffeehouse, cafe, and art gallery located in northern Kentucky’s historic Newport, KY. 

 

As the originator, I managed the operations (vendor relationships, accounting), marketing and branding, food and drink development, as well as gallery curation and exhibition design. 

 

Additionally, I was responsible for all branding, marketing, and advertising.

 

 

 

EDUCATION

 

Cincinnati Academy of Design

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Technical Degree: Design

Cincinnati, OH

1996 – 1998

 

 

Northern Kentucky University

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Highland Heights, KY

1993 – 1996